Pickup Should be Fun
Client: P&G + Shoprite
Curbside pickup may be functional, but it doesn’t have to be forgettable. We reimagined ShopRite’s QuickCollect GO! POD as a bold stage for P&G brands—turning a practical unit into a can’t-miss experience that made pickup feel playful, memorable, and worth sharing.
OOH/AR Campaign
Our Container
The unit itself became a dynamic, interactive billboard. A vibrant wrap set the scene, while AR characters like Mr. Clean, Molly, and Theo popped to life on shoppers’ phones—transforming routine pickups into photo-worthy moments of discovery.
Our Approach
We used a whimsical Rube Goldberg fantasy—complete with levers, pulleys, and chain reactions—to playfully show products moving from order to curbside. It turned the container into a living machine with a story to tell.
Our Approach
We used a whimsical Rube Goldberg fantasy—complete with levers, pulleys, and chain reactions—to playfully show products moving from order to curbside. It turned the container into a living machine with a story to tell.
Our Display
Meet our stars
P&G’s icons—from Mr. Clean to Leonard the Charmin Bear—brought the story to life with music, movement, and personality. They added charm and surprise to the journey, while select stars also delivered a touch of brand education along the way.
MR. Clean
THEO
MOLLY
Leonard
Step into the story
Our custom AR app turns the kiosk into an interactive moment—scan to start, then bring the journey to life star by star. Molly blows kisses, Theo flosses, Leonard strikes a ta-da, and Mr. Clean caps it all off with a flex. With sound, animation, and sidewalk-scale fun, shoppers could step right into the scene and snap a pic with the crew in action.
Once they’re in your app, the fun follows
watch, pose,
and play anytime, anywhere.
watch, pose,
and play anytime, anywhere.
More Work
