Find your sweet spot
Client: GAllo
Sweet wine is often where new consumers start, but the category didn’t always get the spotlight. With four distinct brands to bring together, the opportunity was to tell one simple, inviting story that retailers could get behind. Find Your Sweet Spot did just that—an approachable portfolio program that broke down barriers, engaged shoppers in new ways, and gave retailers a compelling reason to spotlight the sweeter side of wine.
Results
+69.8% engagement rate
+62.8% completion rate
+92% of traffic driven by mobile and in-store QR code
Top pairing identified: Citrus + White Wine — clear consumer preference insight
Find Your Sweet SPot
Perfect Match APP
We turned exploration into play. By guiding shoppers through quick choices on fruit profiles and varietals, it served up personalized recommendations that made discovering wine simple, approachable, and fun. Designed for mobile, the tool encouraged trial, educated shoppers, and connected them with Gallo’s portfolio in a way that felt fresh and interactive.
Mobile Experience
Desktop Experience
Although built mobile-first to meet shoppers in-store, the app was extended to desktop—creating a full experience wherever consumers chose to explore.
More Work
