MAKE ANY SPACE YOURS

Client: Frogtape

In a category ruled by 3M’s Command Strips, FrogTape saw an opening to shake things up with reMOVEables—a more effective, less damaging alternative. But taking on a titan wasn’t about specs; it was about sparking emotion. Make Any Space Yours tapped into a simple truth: people want to make—and remake—their spaces to reflect who they are. With humor and heart, we leaned into relatable moments like clashing tastes and ever-changing styles, showing how reMOVEables make it easy to personalize without the damage. The idea came to life through FrogTape’s first-ever commercial and a full 360° launch, securing Walmart placement and giving the brand its bold entry into a new category.

Press

WHEN YOU WANT MINIMALISTIC CHIC

BUT MOM GIVES YOU LEMONS

BUT MOM GIVES
YOU LEMONS

360 Campaign

In-Store activation

Securing endcap space at Walmart, reMOVEables showed up with bold in-store storytelling that made Make Any Space Yours stand out where it mattered most.

WalmArt On-site Banners

Walmart on-site banners added personality to the shopping experience, with the quirky “lemon cat” striking a playful chord across generations and even surviving the daughter’s kitchen redo.

Social Carousels

Social carousels showed products in action, linking everyday moments to their packaging in a way that felt seamless, vibrant, and easy to shop.

IG/FB Stories & POsts

The launch leaned into authentic, relatable content shaped for each platform—meeting Gen Z on Instagram, Gen X on Facebook, and everyone in between with stories that landed in the moment and resonated long after.

You Tube & pinterest

On YouTube and Pinterest, we tapped into DIY inspiration with bumper videos, companion banners, and perfectly timed Pins that gave consumers both the spark and the damage-free hanging solution to reimagine their spaces.