unleash your inner super fan
Publix shoppers have a head for saving and a heart for shared experiences—so we invited them to Unleash Your Inner Super Fan. Built around the thrill of rivalries, the program brought P&G’s MLS partnership to life at shelf and online, connecting fans to their players and communities while highlighting Publix as Inter Miami CF’s official supermarket. With offers on P&G favorites and moments that blended shopping with fandom, a simple grocery trip became spirited, engaging, and full of team pride.
Results
+8% lift in total P&G sales
+12% lift in basket size
3x engagement on digital banners vs. benchmark averages
MEET LEO
MEET ARI
MEET Their inner super fans
360 Campaign
Social Content
On social, Ari and Leo faced off in playful reels and stories—shared in both English and Spanish—that brought humor, personality, and lighthearted competition to the rivalry.
tiktok moments
On TikTok, Ari and Leo showed off their ball control while brushing their teeth—a playful mash-up that was impressive, relatable, and a wink at tricky multitasking.
tiktok moments
On TikTok, Ari and Leo showed off their ball control while brushing their teeth—a playful mash-up that was impressive, relatable, and a wink at tricky multitasking.
In-store focus
Publix’s Extra Savings Flyers featured Inter Miami CF superstars, highlighting savings, team pride, and rivalry energy right at the shelf.
Dedicated Microsite
A digital hub tied it all together with bold visuals, featured products, and Ari and Leo’s competitive spark—guiding shoppers to rewards while fueling their fandom and community spirit.
Dedicated Microsite
A digital hub tied it all together with bold visuals, featured products, and Ari and Leo’s competitive spark—guiding shoppers to rewards while fueling their fandom and community spirit.
Lastly,
we kicked it at a gorgeous stadium
& scored some friends along the way
More Work
