Creative director with a few awards under my belt, a design brain, and a curiosity engine wired for depth, detail, and discovery. I’ve spent over 20 years shaping brands across client, agency, and shopper teams—bringing sharp thinking, thoughtful execution, and a love for bold, strategic creative to every kind of channel. That path took me through some of the most creatively unstoppable agencies, where I sharpened my instincts—setting the foundation to help raise the bar for design excellence and team impact in the years that followed.

Before advertising, I was in IT—solving software and hardware issues, and building onboarding systems that “didn’t need to be pretty,” just done. It was a good gig—but the creative itch won. I traded up the PC for a Mac and a shiny ad degree. That technical background became a foundation I still pull from today, giving me a deep understanding of how things work and how teams work together. It’s what helps me bridge departments, align cross-functional efforts, and keep collaborators and clients moving in sync.

Outside the day-to-day, I stay curious. I’ve jumped into the spirits world with two feet, help startups find their footing, build websites and brand experiences, and even swapped CMYK for tattoo ink—same eye, sharper tools. The projects may shift, but the mindset doesn’t: lead with intention, follow the good ideas, and build something people actually care about.