High in Awesome. Not Sugar.
Client: High Key
Resolution season is all about fresh starts, but it’s also one of the toughest moments to stand out. HighKey had the edge—no sugar added, low carb, protein-packed, and every bit as craveable as the competition wasn’t. We flipped the resolution script, leaning into confidence with the brand’s voice: High in awesome. Not sugar. Rolled out across a cohesive omnichannel push, the campaign reintroduced HighKey as the feel-good favorite of the season—showing shoppers they could crush their goals without giving up what they love.
Digital Omnichannel Experience
Animated Social
Quick-cut animations made the message as snackable as the product—highlighting no added sugar and real cookie flavor with bold, fast, fun energy.
Static Social
Clean, confident visuals echoed packaging and headlines—built for quick-scroll recognition that kept HighKey top of mind and part of the everyday feed.
Static Social
Clean, confident visuals echoed packaging and headlines—built for quick-scroll recognition that kept HighKey top of mind and part of the everyday feed.
WalmArt
On-site Banners
Strategically placed alongside wellness searches, banners turned consideration into conversion—showing up with purpose right when it mattered most.
More Work
