Little wins. Big victories.
Client: P&G + Meijer
P&G partnered with Meijer to bring the spirit of the Olympics into the store with a program that felt as inspiring as the Games themselves. Household brands became part of the story—connecting with Midwest parents through striking in-store creative and a unifying theme built around everyday greatness. By framing everyday tasks as Olympic-worthy moments, we celebrated the strength, precision, and heart it takes to win at home—turning routine into recognition and making Meijer a stage for inspiration, excitement, and bigger baskets.
parents deserve to be celebrated like the champions they are
parents deserve to be celebrated like the champions they are
By casting everyday tasks as Olympic-worthy moments, we honored the strength, precision, and heart it takes to win at home—spotlighting the little wins that add up to gold.
Go for the Home Win
One trip. Two arms full. No steps wasted. She lifts with strength, moves with purpose, and restores calm to the center of the home—one clean sweep at a time.
Score Against Stains
He turns, tosses, and lands it clean. From tackling tough messes to softening the chaos, he keeps the cycle moving—and the home team ready for what’s next.
Score Against Stains
He turns, tosses, and lands it clean. From tackling tough messes to softening the chaos, he keeps the cycle moving—and the home team ready for what’s next.
Balance It All Beautifully
She’s brushing teeth, taming hair, and keeping it all on track—without missing a beat. The routine is tight. The timing’s perfect. Another flawless start in record time.
Do Diaper Changes
in a Flash
She’s not just changing diapers—she’s breaking records. Quick hands, clean finish, zero false starts. Another gold-medal moment in the baby Olympics.
Do Diaper Changes
in a Flash
She’s not just changing diapers—she’s breaking records. Quick hands, clean finish, zero false starts. Another gold-medal moment in the baby Olympics.
Social Mom
Mom moves like a champ—lifting with power and perfect form in every “clean.” Her steady strength keeps the home running, fueled by the everyday essentials she trusts.
SOcial dad
Dad’s got game—spinning, tossing, and sinking smooth finishes with moves straight from the court. Trusted laundry essentials keep the whole team fresh and ready to play.
Allyson Felix Meet 'n Greet
Allyson Felix
Meet 'n Greet
We designed an Olympic-caliber leadership event for Meijer in partnership with P&G—transforming the space into a branded stadium complete with a custom track, interactive stations, and photo moments. Olympic legend Allyson Felix brought inspiration and authenticity, closing the experience with a powerful story as both athlete and mom, and introducing Little Wins, Big Victories—a campaign celebrating everyday triumphs of Meijer parents.
More Work
